About
Strategy at the speed brands move now.
Wave44 is led by Tomass Delle. Close to 20 years in marketing strategy, agency and client side. In agencies he developed strategy and creative for clients. Client-side he led Tet's full rebrand from Lattelecom and Lidl's market entry in Latvia and Estonia, and learned what agencies rarely see from outside: how decisions, budgets and teams work in-house.
Wave44 helps marketing teams rebuild how they work around AI, and writes strategy that fits how a business actually runs.
Background
Tomass DelleStrategist & Founder
Head of Marketing, Lidl Latvia & EstoniaBaltic market entry, in-house marketing and agency partnerships
Head of Brand, Lattelecom → TetFull rebrand, led from the client side
Creative Director, Idea Group (now Havas), Riga & TallinnClient strategy and creative
How we think
True and unexpected.
An idea needs both.
Honest about the brand.
Including the parts it would rather not say.
Direction, not scripts.
We leave the craft to the people making the work.
Every claim has a source.
Or it stays out.
If your team is working out AI, or the brand needs a direction, let's talk.
Part of Mixd Group